Keeping Up With a Mobile Friendly Interweb

The interweb (or internet if you prefer) continues relentlessly full steam ahead whether you are along for the ride or not and taking time out means you can get left behind. Career sabbaticals, for instance, can mean you miss the never ending changes being rolled out across the internet. Whether…

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Build on “Know, Like and Trust” When Engaging

You do not have to be regularly attending a business networking group like 4N to know that in business we should all aim to build relationships based on knowing someone, liking them and trusting them. Coincidentally, KNOW – LIKE – TRUST is the 4Networking (or 4N if you prefer) mantra…

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Your Website is Your Key to the Kingdom

Instead of piling high with all your fantastic content on Facebook, Twitter, Instagram, You Tube, Tumblr and Pinterest savvy operators put their primary efforts into their actual website instead.  Driving traffic back through your creative content such as blogging and using the relationships you have built keeps everything focussed on…

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Is It All About Likes Or Follows?

Getting LIKES and FOLLOWS is a way of measuring how well you are engaging on social media.  However, is that really the objective? Doing social media should not feel like hard work but in the beginning there is a definite learning curve to get through.  At this stage it can…

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Promote Your Business with Hashtags and Online Hours

Most on-line users are aware of the existence of practical tools such as the # (commonly referred to as a Hashtag these days) to help you to get more of what you want from an on-line search, particularly within social media platforms. However, there are still many small businesses who…

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Why Take Part in an Online Hour?

Time is a precious commodity as life is increasingly busy for us all.  We are all looking for ways to harness best use of our time but there are so many demands on it.  Check out the value of an online hour! What is an Online Hour? Regional on line…

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Protect Your Online Reputation

Some time ago I spoke at a local tourist group (Discover West Norfolk) event and advised the audience to never assume that their business name was safe if they chose to ignore or overlook social media.  As I talked I explained that Norfolk Lavender (an international name if ever there…

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Rules of Social Engagement All Newcomers Must Know

Many small businesses who know little or nothing about the world of the internet dive in to social media in the belief that they can build their business opportunities on the hoof.  In other words – they can fudge their way paying no attention to the key mistakes often made…

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Change Your Twitter ID and Keep Your Followers

As we all know, nothing stays the same.  Whether we are talking business or not things change all the time and we need to adapt to accommodate this. As your business evolves there are sometimes good reasons for rebranding.  This presents some minor challenges in that it is not just…

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