As we all know, nothing stays the same. Whether we are talking business or not things change all the time and we need to adapt to accommodate this.
As your business evolves there are sometimes good reasons for rebranding. This presents some minor challenges in that it is not just changing a name – the implications are wide reaching once you have your brand on social media because there are links. Any name change, however small means links will be affected in some way. The end result is that your followers and fans may find it difficult to catch on and follow your new brand.
So how do you deal with a brand name change on your Twitter account without losing those thousands of followers you have had for some considerable time? The transition process does need a little management but there is a simple process which allows you to do just that and retain your following: