Aliona Lebed

Stress `Management & Relationship Expert

The Right Steps

Stella is a pleasure to work with. She is efficient, gives great attention to details, has excellent communication skills and most of all understands specific needs of her customer.

Rosie Kitchen

Virtual PA/PR

PR Active

Stella has worked closely with Discover West Norfolk to develop the website, frequently presenting excellent sugestions which would improve its search engine ratings and increase usage

James Johnson


James Johnson Accountancy

We have worked with Stella many times and her attention to detail is second to none. She has helped to put our company on the internet market and it is paying off with lots of enquiries for accounting and other services and fully endorse

Henry Head

Director – Various

Norfolk Knowledge

Stella is highly focussed and has a clear vision of the ‘bigger picture’ as well as being a very efficient web administrator.

Chris Hearne, FD @ Dana Gas PJSC

Intrepid Energy North Sea Ltd

Stella worked with me at Intrepid Energy North Sea (from February 1996 until August 1999), a private equity start-up vehicle for US institutions investing in UK oil and gas. Stella’s role was that of PA to myself (then Corporate Relations Manager) and the Finance Director but Stella also worked very closely with the company’s Chief Executive. Her commitment, dedication and attention to detail ensured her a pivotal role in the organisation involving liaison with our London and US banking, investor and oil and gas communities.

Stella was also responsible for organising the company’s Annual General Meeting and ensuring proceedings ran smoothly and that the needs of all delegates and investors were properly catered for. She was sorely missed by the team when she left to raise a family.

Andrew J Paxton, FD @ Ikon Science

Now Retired

Intrepid Energy North Sea Ltd

Stella worked with me as the Energy Group PA in Chemical Bank (and then Chase Manhattan Bank) in London and recruited her to Intrepid Energy North Sea when I took up the role of Finance Director there.

Intrepid was a private equity start-up vehicle for US institutions investing in oil and gas activities in the UK North Sea. The company was extremely successful being involved in significant oil discoveries and providing a high rate of return to shareholders.

Stella acted as PA to myself and the Corporate Relations Manager and played a major role in setting up office systems and reporting processes for shareholders and bank-lending syndicates from scratch. Extremely hard-working and dedicated to the success of the company, Stella worked long hours and was a key element in the operation of the finance and shareholder communication functions. Stella was highly-respected by those she dealt with outside the company and left a strong legacy when she moved on in summer 1999.

Steve Falvey

Head of Property & Facilities at The Forum Trust Limited

Boudicca Way Project

SMG Virtual PA proved the perfect solution to getting on top of a project that lack of time had prevented me from doing. Stella got to grips with what was required immediately and delivered exactly as promised.

I’ll definitely use her again when the workload just gets too much and I need some no nonsense help!

Michael Thorn

Now Manager @ Thorn’s Mountain Retreats & Millinup Estate Wines

Sunset Coast Beachfront Holidays

For over 7 years, Stella has assisted me in marketing a successful holiday letting business in Norfolk. I came on board to her community based website quite early on and as her site grew (operated 2005-2015) so did mine. We have worked as equals, collaborating and learning from each other and this, I think, is one of her strengths including her ability to grasp, absorb and continually develop ways to make it work better for her clients. It has been, and is, an enjoyable business relationship. One that has been pivotal to ensuring the growth and success of my enterprise. I am delighted to see Stella is now providing a Virtual PA service and I would recommend her to you

Maria Fountain


Twitchers Retreat

I am not very computer literate and had no idea about Social Media – I had never used Facebook, Twitter or the blog facility on my website. Stella has been very patient with me as I do not easily retain technical information. I can see that it is all helping put my small bed and breakfast up in the Google ratings. Stella has shown me how to put a link into Twitter and more which brings grreater recognition to my business and it also puts Snettisham on the map and helps other businesses in the area and West Norfolk as a whole. I would recommend Stella Gooch to any level of person wishing to bring their business to the attention of Google and prospective customers. She is professional, helpful and friendly, it has certainly been money well spent.

Amanda Knight

The Barking Bugle

Working with Stella on a one-to-one basis really helped me to get to grips with social media and networking. Having been away from the business world for some time I was rather daunted by the changes in technology and marketing, but Stella’s tutoring was concise, clear, encouraging and very patient. With my new found skills, and Stella’s ideas, I had an immediate positive result shown by the growth in the number of my Facebook and Twitter (@Hunnydogshow) followers. This has led on to creation of The Barking Bugle, making exciting new business contacts and increased personal confidence.

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